FISHERMAN'S FRIEND BRAND IDENT

A fisherman down with a cold was struggling at the seas, his troubles were resolved with the help of a friend.​​​​​

​

Disclaimer:

This was a concept mock-up as one of my student project, not commissioned by Fisherman's Friend.

​

My approach was to offer an alternative and unique take for their ads to capture a younger audience,

while still capturing the essence of the brand with a comical storyline.​